edge shave gel

If you use Edge shave gel you are a man. With a man's face. And man-hands. And man-parts. We got a brief that was as simple as a man's thoughts: Make print ads that emphasize how edge shave gel is for real men.  


Our launch-ad was made out of heavy stock, usable sandpaper.


And the back was a client's dream: logos, logos, logos. And some manly direcitons.


The man-tools continued...