Before the client pulled the sandwich wraps out from under yet another media buy, we had the rare occurrence of presenting three ideas we wanted to pour extra teriyaki all over for their (almost) Buy One, Get One free deal in May. But these ideas ended abruptly, kinda like that Jared Fogle campaign.

 

IDEA 1 - #MindMelt

IDEA 2 - BOGO DANCERS

The only thing sexier than some beautiful BOGO dancers is a bunch of beautiful, seductive, double-stacked, meaty, sauce-smothered Buy One Get One free subway sandwiches.

 

IDEA 3 - There IS such thing as a free lunch

Buy a sandwich, get one free... Like for nothing? Nada? Goose egg? Yep.
It's that simple, so we made a simple site with a talking sandwich to emphasize it.